Tips and tricks for writing text for your website that increase traffic and sales Writing the text for your own website can seem like a daunting prospect: If you don’t do it right, you’re sacrificing traffic and potential customers, and leaving the hungry search-bots unfed. If you’ve ever wondered, “How do I write the text for my website?”, don’t worry. Here are some surefire tricks to help you get through the assignment: Start with your audience. Who are they? What’s their demographic? Mindset? Education level? Most importantly, what problems of theirs does your business solve? Note that this isn’t a “website copy” exercise per se, but it’s an essential prerequisite. If you can’t answer these questions instantly, back up and work on the answers first. Position yourself as the hero. Since you’ve now established that your target audience has a problem, it’s relatively easy to position your business as the hero. How do your products and services save the day? Create the narrative. Sketch out the customer’s journey from their as-is life to their improved to-be life that your business will make possible. This can just be terse notes, but as you do this, you’ll see that there are definite “bumps” on the timeline. Don’t worry, all of this will feed into your website copy. Make the wireframe. A wireframe is like a map, or perhaps a skeleton, for your website. It shows the basic pages and how they link together. You may have seen wireframes that look like fancy color-coded flowcharts, and they work fine. But at its most basic, a wireframe is simply an outline. So you can create yours that way, too. A topic is a page. A sub-topic or bullet point is a sub-page. This is where all the work above will start to pay off. That’s because you’ll want to create a wireframe that best supports the “helping the customer” narrative you’ve just developed. As you empathize with your customer, think about what’s most urgent for them to see. What’s something they’d like to see next? What’s important, but not as vital? You’ll quickly see what warrants placement on the home page vs. deeper pages. Populate the outline. At this point, most of your hard work is done. Here, you just want to flesh out the information for each page in your wireframe, following a few guidelines:
Consider getting help. There’s no denying that writing a website requires a lot of work. Experience and a flair for the language don’t hurt either. If you find the prospect daunting, or simply untenable given a tight deadline, consider bringing in expert help. The results will be the best you can get, and the investment will pay strong dividends. Contact us and let’s get a quote in your hands.
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Best-practice guidelines for maximizing your sales closure rate.
Every time you write a proposal, you’re putting your independent consulting business on the line. Are your proposals world-class in terms of their ability to get you that engagement? While you may be expert in your field of consulting, crafting a proposal that properly sells it is an entirely different discipline, requiring additional skill sets. Here are some best-practice guidelines to help you surmount this fundamental sales challenge:
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