Best-practice tips and advice for consultants and creatives from Copel Communications.

Our top articles for creatives from 2023

12/18/2023

Thoughtful woman writing in notebook with quill pen.

Great photo by Andrea Piacquadio.

It’s that time of year again: Time for the annual year-in-review of our top articles from Copel Communications. We do two of these each December: one for our “Creatives” audience, and another for our consultants audience.

This one is the former. (We’d published the other one recently.) Here are the top articles we’ve posted for creatives, chock full of tips and tricks that you can put to use ASAP. Enjoy!

Deep geek for creative. That client wants you to jam up a pretty headline of yours with tons of SEO verbiage… and they’re right? Grab some good lessons learned, while you satisfy your clients and your creative instincts. It’s all here.

How to fall (back) in love with creative work. We all burn out at times. This article, posted on Valentine’s Day, gives you plenty of ways to re-kindle that spark. So you can get back to work again… and love doing it. Again.

Why should you avoid creative choices that you like? Provocative! Counterintuitive! And yet, client-pleasing and business-building, too. We won’t give you any spoilers here. Just click, read, learn, and enjoy.

How to get better creative out of your creative people. This one went viral, with thousands of impressions, reads, likes, and comments on social media. Must’ve touched a nerve! Regardless, it’s chock full of helpful pointers. Check it out.

How to create an (easy) wireframe for your website. Why do some agencies insist on making these simple exercises so needlessly complicated? If you can’t guess the jaded answer already, you’ll find it here. Along with plenty of tips and tricks for knocking out a fast, effective blueprint for your next website.

How to get better voiceovers from your V.O. artist. How do you “direct without directing”? What does that even mean? And how will it help you to produce better content? Learn that, and more, in this truly helpful article.

Why our clients hate “production” blogs. First off, what is a “production blog”? Why do our clients hate them? Would yours? Blogging is still a reliable business-driver, so be sure you do it right. Regardless of your experience level, get the pointers you need here.

How do you (or should you) sell to people when they’re down? This is a sensitive subject. And the article is based on a recent experience with a client of ours. You might be surprised how universal this topic it is—and how many applications it has to your day-to-day workload. Check it out.

How to stay organized without reading. Talk about a go-to article for creatives! You may have figured out some of the tricks we mention here, but certainly not all of them. This is a great quick-read article that you’ll profit from for years. Enjoy!

Taking Sides: Word vs. Google Docs (and others). Now that all of the big platforms have rolled out real-time collaborative working capabilities, how do you take advantage of them? Bigger question: Or should you?? We're not afraid to step on lots of toes. This one is written for you, not for some behemoth software vendor.

What we’re thankful for this year. From creature comforts to cutting-edge tech, there’s a lot to be thankful for, as called out in this Thanksgiving-themed article. Can you guess which one we’d saved for last?

That wraps up this year. And so… Happy New Year!

Any topics you’d like to see us address in 2024? Contact us and let us know!

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Our top articles for consultants from 2023

12/1/2023

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Great photo by Andrea Piacquadio.

Here we go again! Another year has zipped past… and presented us the opportunity to present you with a compendium of our top articles for consultants from this past year. If you missed any, here’s your chance to catch up. And if you have already seen, and liked, any of these, here’s your opportunity to revisit and brush up. Enjoy!

Where’s your sales funnel’s sweet spot? How much of your hard-earned expertise should you give away for free, totally “un-gated,” in order to drive new business? Find out!

The third time’s the charm (in email marketing). Can you name the single biggest hidden pitfall to email outreach success? No? Then check out this article to learn the bad… and the good.

How to promote… promotion. A big client mentions you in their press materials. Sounds great, right? But don’t fall into the same trap one of our clients almost did. Don’t waste an opportunity to spin this your way. Learn how.

How to (better) work with non-English-speaking clients. Discover how to bash the bias, set proper expectations, make your client happier, and win more follow-on business. We’ve got lots of experience here; learn from it.

Steal from yourself to build your brand. Make yourself look bigger, not smaller, by doing less work, not more. Counterintuitive? Not if you know some basic tenets. Lotsa good tips and tricks in this one. Check it out.

How to parse your audience (and marketing) to boost sales. Who’s the “person target” within your prospect’s business you need to reach? And what about the “concentric circles” that surround them? Get the key takeaways from this essential rank-divide-and-conquer exercise for your business.

How to make the most of summer down-time. Whether you’re in the office or not, summer is a slow-down time that you can, and should, take advantage of. Get some great tips for both business-building, and work/life balance.

How to create commanding space for your brand. This is a must-read. Learn from both mega-brands and little-known startups, so you can max out your marketing effectiveness, with minimum wasted effort.

How to avoid tire-kicking, train-wrecking business prospects. These energy vampires are a fact of business life. But you can still reduce the time you spend, er, “waste” on them, with the help of a few essential tips. They’re here.

Tricks for writing great team bios. How can you make your people look great, without looking conceited? More importantly, how can you craft bios that consistently drive in new business? Get the answers!

How to make your website’s “Careers” page more effective. The competition for talent epitomizes supply-and-demand. Get a leg-up on rivals by leveraging the many tips and tricks in this helpful article.

Have any topics you’d like to see us address next year? Contact us. We’d be delighted to hear from you!

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