Best-practice tips and advice for consultants and creatives from Copel Communications.

Our top posts for creatives from 2024

12/17/2024

Creative woman in her studio looking at her phone

Great photo by Andrea Piacquadio.

Zoom! And another year goes screaming past. Are we really ready for our year-end round-up of best-practice articles, written for our beloved creatives audience, here at Copel Communications?

The calendar doesn’t lie. Here’s your chance to catch those ones you’d missed, and/or revisit those that helped:

Why headlines are hard to write. We recently had a non-writer join us on a creative assignment, and they were shocked by how hard headline-writing is. If you don’t know why, find out. And if you do, get some killer tips right here.

How to direct creatives you’re not allowed to talk to. Boy does that ever sound dystopian, but it’s the case with gig-economy platforms like Upwork and Fiverr. Learn how to get the best results, and forge satisfying relationships, too.

Why we embrace Draft Number 10. Some creative types go bonkers when a client tosses them this many revisions, but we have reason to be thankful. Find out why you should, too.

What’s the best creative approach for portraying job-threatening technology? Even if you’ve never faced this challenge, you’ll enjoy this article. It illuminates some of the darker corners of this issue.

Is your best prospect… boring? Creative people love creative challenges. So why would you embrace a target audience like this? The answers may surprise you.

How to bring your website wireframe to life. There’s more than one way to do this; which is best for you and the specific challenge you face? Get some cool pointers, based on an interesting recent client gig.

How do you work with great creative input… and not-great English? Sometimes the last link in the creative chain consists of words in English. But how do you sell them when your client’s first language is different?

How do you pitch your business in six minutes? You mean there’s more to life than the 30-second elevator pitch? Sure is. Be prepared. Get the tips you need, right here.

Why we present without PowerPoint. Should you, too, shun this go-to slide-deck platform? Sometimes. Find out when. And why. And how.

Goofy gadgets to help you be more productive. In the “real world,” toys like these could get you fired. As a creative, you’re smarter than that. Get inspired—and by all means, chime in!

What we’re thankful for: 2024 Edition. This November article has become an annual tradition at Copel Communications. See what made the list this year.

Have suggestions for an upcoming post? Contact us. We’d love to hear from you!

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Our top posts for consultants from 2024

12/2/2024

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Young businessman looking up from his laptop computer.

Great photo by Antoni Shkraba.

Boy do the months ever sail past. Time, already, for our annual round-up of our top posts for consultants from 2024. Here’s your chance to catch any you may have missed, or to brush up on others you may want to re-visit:

How to clone your favorite client. You already know who your favorite client is. How do you 2x them? Find out here.

Wait, what… we actually use ChatGPT? Do you know how often people ask us if we consider this tech to be an existential threat? It’s not. The trick is in how you use it… as we reveal here.

The business gift that keeps on giving… follow-on work. We credit our brilliant clients with the most brilliant ideas. This one may well top the list. You’ve got to try this trick.

What should you give your clients for free? Do you draw a line in the sand, based on billing? Of course not. Discover the tips and cool stories here.

The advantages of the hard-to-schedule on-site work session. When should you go in-person, when virtual would be so much quicker and easier? The answers might surprise you.

What is a marketing “content package”? And why would you want one? Put it this way: When does delivering more, cost less? Up your marketing game with these tips.

Wait, what… you sent a printed letter? And got business from it? Is “old school” the “next wave”? Find out which use-cases qualify for what you’d otherwise guess is an obsolete marketing technique.

Can you write a good “next steps” email? (And how much is that worth?) We spent an hour writing a single email. And made money off of it. Find out when, and why, you should, too.

You’d be surprised by how many emails we ghost-write for our clients. We had to cloak it anonymity, but this article includes the story of the email we ghost-wrote which netted our client millions.

When should—and shouldn’t—you respond to that RFP? At what point do you commit your team to pursuing that opportunity… and at what point do you conclude, “No, that would be a race to the bottom”?

The easiest marketing videos you’ll ever make. Even if you’ve never made a marketing video in your life, you’re already sitting atop a video goldmine. Intrigued? Read on.

As we start working on next year’s articles, we’d like to take this time to thank you for tuning in to our 2024 entries. We love sharing the love, and your comments make our day.

Have suggestions for an upcoming post? Contact us. We’d love to hear from you!

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