Best-practice tips and advice for consultants and creatives from Copel Communications.

Our top posts for creatives from 2025

12/17/2025

Female creative professional at her desk

Great photo by Grok.

Question: As the year draws to a close, are you merely older… or wiser?

Not to flatter ourselves, but we think we can help with the latter. That’s because it’s time for our year-end round-up—an annual tradition here at Copel Communications —of our top posts for creatives like you.

Catch the ones you’d missed. Or revisit those that helped. Enjoy!

How to keep your business videos on the rails—and on budget. There’s a technique, developed in Hollywood, which will actually make the production of your B2B videos go faster, easier, and cheaper. Check it out.

What are website “pilot pages”? And why should you use them? Be efficient. Be frugal. Adopt best practice. And learn just what the heck “pilot pages” are, and why they’re an essential step in your next website or site re-brand.

Where do you draw the line, literally, with creative direction? When should you purposely create low-quality input and/or downplay the quality of the input itself? This is a fine line to walk, both literally and figuratively—but it can yield stellar results from other creatives who work for you.

How do you get good creative input from non-creative types? If for no other reason, click on this article to see the awesome AI-generated “nerd” we created for its illustration! LOL! Seriously, though: Great tips in this article, too.

When will real intelligence serve you better than the artificial kind? If AI makes things easy, isn’t it better for challenges like marketing taglines? Well… no. Read a true (anonymized) client story here, and grab some useful takeaways for your business, too.

How can you update your brand, yet keep it familiar? It’s a paradoxical challenge: Update your brand, keep it from going stale, yet keep it familiar, too. But how? Get the guidelines and guardrails you need, right here.

One blog is worse than none. Really! Even if you’re not a marketing guru, you don’t want to shoot yourself in the foot. Ready to cringe? Read this true story about a supposed marketing guru who did just that! Yikes!

The biggest shifts in book publishing since Gutenberg. You want your exciting new manuscript to be picked up by one of those famous New York publishing houses… or do you? You might be quite shocked to learn about the new reality of book publishing. Get it, quickly, right here.

We made a Gantt chart in Word! (And so can you.) Talk about counterintuitive: Here’s a way to make a Gantt chart not only in Word… but in reverse! Trust us: This will make you look like a hero to your client or boss.

How to live with a ghost (writer). There is a very specific way to structure your relationship with the ghost writer or copy-editor you choose to develop your thought-leading book. But what is it? You might be pleasantly surprised to find out what it is. So find out here.

What we’re thankful for, 2025 edition. It’s become an annual tradition here at Copel Communications, dating back over a decade. And we haven’t run out of things—or more importantly, people—to thank. Sit back and enjoy this one; it will inspire you to appreciate others in your life, even more.

Well, that’s all for this year. Have a suggestion for a post for next year? Contact us. We’d love to hear from you!

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Our top posts for consultants from 2025

12/1/2025

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Pleasantly surprised businessman at his computer

Great photo by Grok.

Wait, it’s December already? We must have blinked.

Because it’s already time for the round-up of our top posts for consultants from 2025—an annual tradition here at Copel Communications. Here, then, is your chance to catch any articles you may have missed, or to brush up on others you may want to re-visit:

The most stress-reducing marketing tip you’ll read this week. This is, without a doubt, the most counterintuitive advice you’ll ever encounter. And you’ll love it! A ridiculously easy way to boost your marketing effectiveness.

Trade-show prep made easy. You’d be surprised how much stuff is already yours, for free. And how many “wheels” have already been invented. Get the tips here.

Is your business branding missing out on a blend word? Wait, what’s a “blend word” Or a portmanteau, for that matter? You’ll love this article; we’ve gotten great feedback from it—and it can really help boost your business, too.

A ridiculously easy trick for generating fresh marketing content. It’s staring you in the face: A source, right in your office right now, of endless custom marketing content for your biz. Read the article to find out where.

How to out-Google Google to broaden your marketing reach. We’re not SEO gurus, but some of our clients are, and we learned some wild tips that we freely share in this article. Take advantage!

Selling a client story is more than anonymizing a client story. You want to tell the world how you helped a client succeed. But sometimes, there’s a slightly different path to take, which will generate more business. Find out what it is.

So you want to be a podcast guest… What now? If you’re a thought leader, there’s nothing better than a podcast guest appearance for showing off your expertise, and engaging with new prospects. But becoming a guest is hardly straightforward. See how you can crack the code.

ChatGPT Doesn’t Wear Shoes. And if you think it does, stop reading right here. Seriously: This article points up a big weakness in generative AI, which you can easily exploit, to your sales advantage.

Sometimes it’s okay to ask the customer what they want. Wait—was Steve Jobs wrong? And if so, how can you profit? This is one of those staring-right-at-you revelations… you’re welcome!

You’ll never believe the best way to tease your webinars! You’ll likely laugh out loud when you discover this surefire trick to boosting attendance at your next webinar. Who said marketing isn’t fun?

How to McDonald-ize your B2B demo videos. Can you make a custom marketing video, showcasing your services… without any video footage on hand? And if so, how? Cash in on all the years of process improvement that we, and our clients, have been honing in this field.

Phew! That should be enough reading and tips to tide you over for a little bit.

But how about next year? Any topics you’d like us to address? Contact us and let us know!

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