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Read our best-practice tips and advice

Our top posts for creatives from 2024

12/17/2024

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Creative woman in her studio looking at her phoneGreat photo by Andrea Piacquadio.
​Zoom! And another year goes screaming past. Are we really ready for our year-end round-up of best-practice articles, written for our beloved creatives audience, here at Copel Communications? 
 
The calendar doesn’t lie. Here’s your chance to catch those ones you’d missed, and/or revisit those that helped: 

  • Why headlines are hard to write. We recently had a non-writer join us on a creative assignment, and they were shocked by how hard headline-writing is. If you don’t know why, find out. And if you do, get some killer tips right here. 
 
  • How to direct creatives you’re not allowed to talk to. Boy does that ever sound dystopian, but it’s the case with gig-economy platforms like Upwork and Fiverr. Learn how to get the best results, and forge satisfying relationships, too. 
 
  • Why we embrace Draft Number 10. Some creative types go bonkers when a client tosses them this many revisions, but we have reason to be thankful. Find out why you should, too. 
 
  • What’s the best creative approach for portraying job-threatening technology? Even if you’ve never faced this challenge, you’ll enjoy this article. It illuminates some of the darker corners of this issue. 
 
  • Is your best prospect… boring? Creative people love creative challenges. So why would you embrace a target audience like this? The answers may surprise you. 
 
  • How to bring your website wireframe to life. There’s more than one way to do this; which is best for you and the specific challenge you face? Get some cool pointers, based on an interesting recent client gig. 
 
  • How do you work with great creative input… and not-great English? Sometimes the last link in the creative chain consists of words in English. But how do you sell them when your client’s first language is different? 
 
  • How do you pitch your business in six minutes? You mean there’s more to life than the 30-second elevator pitch? Sure is. Be prepared. Get the tips you need, right here. 
 
  • Why we present without PowerPoint. Should you, too, shun this go-to slide-deck platform? Sometimes. Find out when. And why. And how. 
 
  • Goofy gadgets to help you be more productive. In the “real world,” toys like these could get you fired. As a creative, you’re smarter than that. Get inspired—and by all means, chime in! 
 
  • What we’re thankful for: 2024 Edition. This November article has become an annual tradition at Copel Communications. See what made the list this year. 
 
Have suggestions for an upcoming post? Contact us. We’d love to hear from you! 

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Our top posts for consultants from 2024

12/2/2024

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Young businessman looking up from his laptop computer.Great photo by Antoni Shkraba.
​Boy do the months ever sail past. Time, already, for our annual round-up of our top posts for consultants from 2024. Here’s your chance to catch any you may have missed, or to brush up on others you may want to re-visit: 

  • How to clone your favorite client. You already know who your favorite client is. How do you 2x them? Find out here. 
 
  • Wait, what… we actually use ChatGPT? Do you know how often people ask us if we consider this tech to be an existential threat? It’s not. The trick is in how you use it… as we reveal here. 
 
  • The business gift that keeps on giving… follow-on work. We credit our brilliant clients with the most brilliant ideas. This one may well top the list. You’ve got to try this trick. 
 
  • What should you give your clients for free? Do you draw a line in the sand, based on billing? Of course not. Discover the tips and cool stories here. 
 
  • The advantages of the hard-to-schedule on-site work session. When should you go in-person, when virtual would be so much quicker and easier? The answers might surprise you. 
 
  • What is a marketing “content package”? And why would you want one? Put it this way: When does delivering more, cost less? Up your marketing game with these tips. 
 
  • Wait, what… you sent a printed letter? And got business from it? Is “old school” the “next wave”? Find out which use-cases qualify for what you’d otherwise guess is an obsolete marketing technique. 
 
  • Can you write a good “next steps” email? (And how much is that worth?) We spent an hour writing a single email. And made money off of it. Find out when, and why, you should, too. 
 
  • You’d be surprised by how many emails we ghost-write for our clients. We had to cloak it anonymity, but this article includes the story of the email we ghost-wrote which netted our client millions. 
 
  • When should—and shouldn’t—you respond to that RFP? At what point do you commit your team to pursuing that opportunity… and at what point do you conclude, “No, that would be a race to the bottom”? 
 
  • The easiest marketing videos you’ll ever make. Even if you’ve never made a marketing video in your life, you’re already sitting atop a video goldmine. Intrigued? Read on. 
 
As we start working on next year’s articles, we’d like to take this time to thank you for tuning in to our 2024 entries. We love sharing the love, and your comments make our day. 
 
Have suggestions for an upcoming post? Contact us. We’d love to hear from you! 

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What we’re thankful for: 2024 Edition

11/19/2024

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Sad looking dog peeking from under a tableOur long-suffering dog.
Thanksgiving is a tradition. Writing an article about what to give thanks for? Well, we’ve been doing it for so long each November, that it’s also a tradition here at Copel Communications. 
 
Before we list what we’re thankful for, let’s turn the table on you. What are you thankful for this year? It can be big. It can be small. It can be professional. It can be personal. 
 
The thing is, there’s always stuff to be thankful for. You don’t need a national holiday to remind you. Just like you don’t need to book a spa day to take care of yourself. Or hug your kids to remind yourself that you love them. 
 
Chime in. Leave a comment. It might make you feel better; rest assured that it will make us feel great. 
 
The little things
 
Sometimes, it can be a tiny bit of tech that makes your day nicer. We recently upgraded our AirPods, and are thankful that we can finally adjust the @#$% volume without having to reach for a phone or ask Siri. 
 
Here’s another technical marvel: A remote-controlled training collar. Our dog has a habit of running out in the middle of the night to bark at the deer; a little beep and vibration from the training collar broke him of that habit. He might still be looking at the deer at 3 a.m., but he’s not barking at them anymore. So we’re thankful for a better night’s sleep. 
 
Clearly, we’re starting small. And non-professionally. Let’s shift gears. 
 
The bigger/business things
 
In 2024, we’re especially grateful for the power of networking. Whether it’s via in-person gatherings, Zoom meetings, LinkedIn, or forwarding a colleague’s Pitch59 card, it’s opened up new business possibilities. More importantly, it’s connected us to some really nice people. 
 
People first, business second. If you don’t like that person, you won’t like working with them. More importantly, the opposite is just as true. 
 
We’ll still reach out to, say, second-level connections on LinkedIn, and simply say “hi” to people whose profiles look interesting. It’s better than spamming them with a message-bot. Many people are understandably jaded these days, but there are still plenty of people out there who will respond with a “Hi, it’s nice to meet you.” 
 
Again: People first, business second. 
 
Saving the best for last
 
We can’t build much suspense here, because you know what’s coming. Aside from the Big Two (having good health and being lucky enough to be in the USA), we’re grateful for our friends and family. 
 
That includes the dog. He’s been a good boy. 
 
Have a thankful-for to share? Contact us or simply comment below. We’d love to hear it. 


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Our top articles for creatives from 2023

12/18/2023

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Thoughtful woman writing in notebook with quill pen.Great photo by Andrea Piacquadio.
​It’s that time of year again: Time for the annual year-in-review of our top articles from Copel Communications. We do two of these each December: one for our “Creatives” audience, and another for our consultants audience. 
 
This one is the former. (We’d published the other one recently.) Here are the top articles we’ve posted for creatives, chock full of tips and tricks that you can put to use ASAP. Enjoy! 

  • Deep geek for creative. That client wants you to jam up a pretty headline of yours with tons of SEO verbiage… and they’re right? Grab some good lessons learned, while you satisfy your clients and your creative instincts. It’s all here. 
 
  • How to fall (back) in love with creative work. We all burn out at times. This article, posted on Valentine’s Day, gives you plenty of ways to re-kindle that spark. So you can get back to work again… and love doing it. Again. 
 
  • Why should you avoid creative choices that you like? Provocative! Counterintuitive! And yet, client-pleasing and business-building, too. We won’t give you any spoilers here. Just click, read, learn, and enjoy. 
 
  • How to get better creative out of your creative people. This one went viral, with thousands of impressions, reads, likes, and comments on social media. Must’ve touched a nerve! Regardless, it’s chock full of helpful pointers. Check it out. 
 
  • How to create an (easy) wireframe for your website. Why do some agencies insist on making these simple exercises so needlessly complicated? If you can’t guess the jaded answer already, you’ll find it here. Along with plenty of tips and tricks for knocking out a fast, effective blueprint for your next website. 
 
  • How to get better voiceovers from your V.O. artist. How do you “direct without directing”? What does that even mean? And how will it help you to produce better content? Learn that, and more, in this truly helpful article.
 
  • Why our clients hate “production” blogs. First off, what is a “production blog”? Why do our clients hate them? Would yours? Blogging is still a reliable business-driver, so be sure you do it right. Regardless of your experience level, get the pointers you need here. 
 
  • How do you (or should you) sell to people when they’re down? This is a sensitive subject. And the article is based on a recent experience with a client of ours. You might be surprised how universal this topic it is—and how many applications it has to your day-to-day workload. Check it out. 
 
  • How to stay organized without reading. Talk about a go-to article for creatives! You may have figured out some of the tricks we mention here, but certainly not all of them. This is a great quick-read article that you’ll profit from for years. Enjoy! 
 
  • Taking Sides: Word vs. Google Docs (and others). Now that all of the big platforms have rolled out real-time collaborative working capabilities, how do you take advantage of them? Bigger question: Or should you?? We're not afraid to step on lots of toes. This one is written for you, not for some behemoth software vendor. 
 
  • What we’re thankful for this year. From creature comforts to cutting-edge tech, there’s a lot to be thankful for, as called out in this Thanksgiving-themed article. Can you guess which one we’d saved for last? 
 
That wraps up this year. And so… Happy New Year! 
 
Any topics you’d like to see us address in 2024? Contact us and let us know!  

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Our top articles for consultants from 2023

12/1/2023

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Smiling woman holding a lightbulb.Great photo by Andrea Piacquadio.
Here we go again! Another year has zipped past… and presented us the opportunity to present you with a compendium of our top articles for consultants from this past year. If you missed any, here’s your chance to catch up. And if you have already seen, and liked, any of these, here’s your opportunity to revisit and brush up. Enjoy! 

  • Where’s your sales funnel’s sweet spot? How much of your hard-earned expertise should you give away for free, totally “un-gated,” in order to drive new business? Find out! 
 
  • The third time’s the charm (in email marketing). Can you name the single biggest hidden pitfall to email outreach success? No? Then check out this article to learn the bad… and the good. 
 
  • How to promote… promotion. A big client mentions you in their press materials. Sounds great, right? But don’t fall into the same trap one of our clients almost did. Don’t waste an opportunity to spin this your way. Learn how. 
 
  • How to (better) work with non-English-speaking clients. Discover how to bash the bias, set proper expectations, make your client happier, and win more follow-on business. We’ve got lots of experience here; learn from it.
 
  • Steal from yourself to build your brand. Make yourself look bigger, not smaller, by doing less work, not more. Counterintuitive? Not if you know some basic tenets. Lotsa good tips and tricks in this one. Check it out. 
 
  • How to parse your audience (and marketing) to boost sales. Who’s the “person target” within your prospect’s business you need to reach? And what about the “concentric circles” that surround them? Get the key takeaways from this essential rank-divide-and-conquer exercise for your business. 
 
  • How to make the most of summer down-time. Whether you’re in the office or not, summer is a slow-down time that you can, and should, take advantage of. Get some great tips for both business-building, and work/life balance. 
 
  • How to create commanding space for your brand. This is a must-read. Learn from both mega-brands and little-known startups, so you can max out your marketing effectiveness, with minimum wasted effort. 
 
  • How to avoid tire-kicking, train-wrecking business prospects. These energy vampires are a fact of business life. But you can still reduce the time you spend, er, “waste” on them, with the help of a few essential tips. They’re here. 
 
  • Tricks for writing great team bios. How can you make your people look great, without looking conceited? More importantly, how can you craft bios that consistently drive in new business? Get the answers!
 
  • How to make your website’s “Careers” page more effective. The competition for talent epitomizes supply-and-demand. Get a leg-up on rivals by leveraging the many tips and tricks in this helpful article. 
 
Have any topics you’d like to see us address next year? Contact us. We’d be delighted to hear from you! 

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How to stay organized without reading

9/19/2023

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Confident womanGreat photo by Moose Photos
​Oooh. Now there’s an intriguing title, isn’t it? Especially if it’s posted by Copel Communications, where we specialize in writing. 
 
How can you say organized without reading? 
 
Think about it. Everything you employ to stay organized—such as calendars, emails, and files—all require reading. Is there some secret trick? 
 
Why it’s hard
 
There are countless articles out there about getting your business organized. And lots of them are self-serving: They’re basically promoting Slack, or Asana, or Evernote, or Things, or Monday, or Trello, or OmniFocus, or Habitica, or Notion, or Todoist, blah, blah, blah. You get the idea. 
 
So we’ll go you one better. Not only will we show you how to get better organized without reading, we’ll also show you how to do it without purchasing any new apps.
 
Take that, Slack! Or Asana. Or Evernote. Or.... well, you get the idea. 
 
What don’t you read?
 
There are basic sensory inputs that you can use, and respond to, which don’t require reading. There are, we suppose, scents. Or even tastes. But we’re not going to suggest lemon-flavored sticky notes. (Do those even exist?) 
 
Stay with us on this. (If you’re not ahead of us already.) 
 
There are sounds. Come to think of it, you already rely on a ton of these all the time. There are alerts for every time you get a text message. Or an email. And of course when your phone rings. There are even little sound effects embedded within LinkedIn: when you successfully make a post or reach out to a connection, you'll hear a little click or warble. 
 
Conceivably, you could use sounds to help you get organized; you could create your own, and link them to certain events, and spend you day, Pavlov-like, waiting for the next ding.
 
Naaah. That ain’t it. 
 
There are also tactile cues. If you have low vision, you may already rely on a Braille reader. Your phone likely has haptic feedback: When you type or select an icon, you can feel a little click or buzz to help reinforce the action. 
 
That’s good. It’s out there. But it’s not something you’ll create yourself. 
 
Which leaves one more choice. 
 
The universal language
 
The Big Element here is color.
 
It’s so simple. Yet so astonishingly under-used for productivity purposes. 
 
We learned about this trick decades ago, in which someone we respected used different-colored index cards to create a project. All the things relating to Topic A would be yellow, and all the things relating to Topic B would be blue. 
 
When this person put the deck in order, they could easily see, simply by looking at the stack of cards, how evenly divided the project was between Topics A and B. 
 
Brilliant. 
 
Picture that: A little deck of cards, sitting atop a desk. You look at the stack, and if there’s a big cluster of blue in there, you’d know the project needed adjusting. 
 
And you'd never read a word. Even though each index card was covered with words. 
 
Now fast-forward from the age of index cards, to the days of mobile devices and computers. 
 
Some of this you may be doing already. But there are opportunities to expand on this. 
 
Your calendar program—whatever it is—lets you create categories, and assign colors to them. So if, say, your “Personal” category is blue, and your “Work” category is green, you can see your work-life balance when you simply zoom out to the week, month, or year view. You'd never read a single word. 
 
And you can add categories that are similarly color-coded. We know a guy (admittedly an old-fashioned one) who sets his daughter’s category in pink, and his son’s in blue. (His wife? Purple. Stuff he hates doing? Brown.)
 
Read without reading
 
Here’s another. In Word (or any word processor, for that matter), you can set text in different colors. You’ve surely used red to call out important stuff. 
 
But we’ll also use colors like gray to denote work-in-progress passages that likely will get deleted later, or simply pastes of source material, to set them apart from the passages we’re actively working on. 
 
Again, like a calendar, you can zoom out—to the point where the text is too small to read. Which is what you want! Like our old friend with the deck of index cards, you can see how a Word doc is stacking up, in terms of its content balance. 
 
Mac-specific tricks
 
Here at Copel Communications, we use Macs. So here are some tricks you can employ if you use them, too. (There are likely Windows analogs for everything we’re about to suggest here.) 

  • Icon labels. Apple now calls them “Tags,” but they’re basically little colored dots you can assign to any item in the Finder. The great thing is that you can instantly sort items by tag. We’ll often use this when searching through tons of stock photos for an assignment. If something is really good, it’s “red” hot. If it’s almost as good, it’s orange. If it’s pretty good, it’s yellow. Below that, we don’t assign colors. But after searching through scores of stock photos, it’s great to sort the downloaded samples by assigned color tag, so all the best ones float up to the top, properly ranked in groups. 
 
  • Desktop backgrounds. Here’s a simple way to stay organized, on-the-fly, during the work day. Include a photo, for each client, within their client folder, and name it “Desktop Background for Client A.” Pick a photo that’s relevant to what they do; sometimes you can simply use their logo. Then assign that photo as the Desktop Background on the Mac, and use one for each desktop, client-by-client. Then when you zoom out in Exposé mode (do they still call it that?), you’ll be able to quickly see which desktop belongs to which client, without the need to recognize any of the open windows on that desktop, nor without having to memorize the “Desktop 1” or “Desktop 2” name which the Mac arbitrarily assigns to it. 
 
These are just a few tricks. Do you have others to share? Contact us. We’d love to learn them!

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Our top articles for creatives from 2022

12/20/2022

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​It’s that time of year again: the end of the year. That’s when we provide our annual year-in-review of our top articles from Copel Communications. We do two of these each December: one for our “Creatives” audience, and another for our consultants audience. 
 
This one is the former. Here are the top articles we’ve posted for creatives, chock full of cool tips and tricks. In case you missed any of these, here’s your chance to get some fast, free pointers. Enjoy! 

  • How do you write for a celebrity? Most of our assignments—and likely yours—address rather arcane B2B concerns. This one didn’t. Get some cool tips for writing for celebs in this fun article, based on our assignment working for an international celebrity. 
 
  • When does “no production value” become “better production value”? Talk about a counterintuitive topic: This is a case of “way less is actually much more.” Intrigued? Want to see how you can do a ton on a non-budget? Read on! 
 
  • How to sell creative ideas… creatively.  Sure, as a creative pro, you’re all about coming up with new concepts. But how you pitch them requires its own type of creativity, if you want those ideas to reach prime-time. Learn how to win at the subtle art of head-gaming in this insightful article. 
 
  • Cashing in on personification. Intellectual or emotional concepts—such as fear or desire—can be hard to convey visually. A handy tool: Personification. Sure, you know how this works, but do you know all the tricks and questions to ask yourself when you proceed? Get some great pointers, right here. 
 
  • Why we love extreme examples. You’d never develop a campaign featuring murder in it… would you? But you might be surprised to learn how useful your over-the-top ideas can actually be. This article will help you not only with assignments, but dealing with recalcitrant clients. Check it out! 
 
  • How do you do creative on a big budget? Seems like a nice problem to have, right? But sometimes it truly is your problem to solve. Simply throwing more money at a creative challenge won’t solve it creatively—or appropriately for the budget. Learn how to spend big—and wisely—in this cool article, based on a recent high-end creative assignment. 
 
  • The joy of visual metaphors. Sometimes you can take your client along for a huge creative leap—easier than you might have thought possible—with the help of an outrageous visual metaphor. Get inspired from some real-world stories in this fun and useful article. 
 
  • Abuse yourself into writing a good email campaign. Yes, we actually talk about this, in this article. Read it. It will help your next campaign bring in more leads. No pain, no gain! 
 
  • Creative for political campaigns. How can you remain apolitical while working as a hired gun? Should you even accept that assignment? Learn what to do, what not to do, and how, in this straightforward article about a touchy subject. 
 
  • When can you have fun with serious topics? Want to see one of the dumbest headlines we’ve ever written? It’s in this article! Seriously, though, you can have some serious fun with un-fun topics, if you know your guidelines, and how and when to cross them. Get inspired; check it out! 
 
  • The pitfalls of search-and-replace. This basic computer time-saver can also create some serious headaches and embarrassments if you’re not super careful. Want proof? Learn from our missteps! Cash in on cringe-worthy lessons learned in this surprisingly helpful article. 
 
Have suggestions for topics you’d like us to cover next year? Contact us. We’ve love to hear ‘em. 

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Our top articles for consultants from 2022

12/1/2022

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​It’s that time of year again: time for our annual year-in-review wrap-up of our top articles from Copel Communications. We do two of these each December: one for our “Creatives” audience, and another for our consultants audience. 
 
This one (although it's posting first) is the latter. Here are the top articles we’ve published for consultants, chock full of counterintuitive tips and business-building tricks. In case you missed any of these, here’s your chance to get some fast, free pointers. Enjoy! 

  • How (and why) to “Go Hollywood” with your corporate videos. Straightforward storytelling is so… straightforward. Learn how to amp up engagement—and sales—with the cool tips in this article. 
 
  • “You get paid to write emails?” We sure do. Clients make a ton off of these. Learn how to up your game with some winning email tips in this must-read article. 
 
  • Are you giving away your sniff-test? If you’re not, you’re losing out on some easy new business. Intrigued? Check out this quick-read article, which will certainly get your wheels turning. 
 
  • When a “tax” becomes a benefit. Learn—please learn!—from our client’s experience here. Turn a turn-off into a turn-on, via some simple perceptual tricks that will lower the barrier to adoption for your products or services. 
 
  • How should you populate your LinkedIn page? Did you know that there are two broad—and competing—camps when it comes to the content that will drive you the most business? Importantly, which camp should you be in? Read, and learn! 
 
  • SME-based articles for non-SME audiences. When is all that information… too much information? What do you keep, and how do you cull? Hint: Follow the money. Get important tips for selling your services in this article, based on several successful client engagements. 
 
  • FUD for executives. How much do you know about “Fear, Uncertainty, and Doubt”—and how to employ it to your advantage as a consultancy? Read this one right now. You’ll be glad you did. 
 
  • Making money off your site’s visitor info. There’s some sexy info hiding in the data behind your website’s visitor traffic. This is not an “SEO” article. This is, rather, about reading between the lines to uncover some cool psychological keyholes you can use in your business’ marketing. Check it out. 
 
  • How to create the perfect sales preso deck. How much of your website content should you use… or ignore? How do you control the narrative? How do you create discrete decks for different audiences, efficiently? Get all the answers, right here. 
 
  • How—and why—to create a “sizzle reel” for your sales presentations. Ever heard of Rich Little? Whether you have or haven’t, he plays a big role here, and you’ll find this one super interesting, informative, fun, and useful. This is a good one. Trust us. 
 
  • Sell more services via “product-izing.” There are lots of articles out there on how to “product-ize” your service, but we bet this one cuts to the chase faster, and more clearly, than all the others. Learn how to build new business, quickly, with this powerful tool. 
 
Have suggestions for topics you’d like us to cover next year? Contact us. We’ve love to hear from you. 

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Our top articles for creatives from 2021

12/21/2021

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Boy did this year ever fly past! We hope you’ve stayed productive and healthy. 
 
In what’s become a big tradition here at Copel Communications, we’d like to offer you our annual wrap-up of creative skill-building articles for the entire year. If you missed any of these, here’s your chance to catch up; if you already enjoyed any of these, here’s an opportunity to re-hone your skills. 
 
Enjoy! 

  • Altered reality and the seven-page PDF. How can you draw a line from Gutenberg to post-Covid creative direction? Better yet, how can you create more impactful deliverables? Get set to get liberated, with this fun, inspiring read. 
 
  • How to create social ads that sell. You may be surprised to learn how the exact opposite of a social ad can, well, help you create better social ads. Get a nice creative workout with this quick read! 
 
  • How much input do you need for that creative assignment? This useful article arms you with two important pieces of information: 1) Exactly how much input you should get from your client for that next creative assignment, and 2) How to get that exact amount! Learn from our experience! 
 
  • What the heck is a “responsive” website? If you know all the answers and design-impacting subtleties already, then you can skip this one. But we’ll bet you don’t. Grab some useful info ASAP!
 
  • How to write killer catalog copy. Okay, quick question: “Catalogs???” No, we’re not smoking anything funny. This is actually an article that you can use, a lot, right now. It also takes a fun little tour through advertising history. Enjoy! 
 
  • Old and new tech for capturing creative inspiration. We’ve weighed in before on awesome low-tech ways to help you capture ideas; building on that, we add lots more here, and even some very high-tech tricks. If you’re in the idea biz, you need to read this one. 
 
  • How to save money on corporate video voiceovers. This one isn’t just about saving money; it’s also about getting the best possible performances, on a budget. Read this one before you submit your next script to a voice artist! 
 
  • How to write marketing emails that sell. Are you aware of the “three-legged stool” of direct response? Do you know how to tweak copy for similar-yet-different campaigns? Lessons from the trenches, all here! 
 
  • When should you break the rules of composition? From TV spots to social ads, there are a lot of rules about composing for content within the bounds of a rectangle. What are they? Better yet, when can you—and should you—creatively break them? 
 
  • Ghost writing needn’t be spooky. How do you find and hire a ghost writer? Or how do you do it yourself? We’ve condensed decades of experience on this topic into one quick, fun read, which we’d timed for Halloween, given the “ghostly” subject matter. 
 
  • Creativity-enhancers we’re thankful for. Our annual Thanksgiving roundup of things that make creative work just a little easier, and for that, we’re thankful. You’ll be, too, when you read this post. 
 
Have a creative topic you’d like us to weigh in on next year? Let us know. We’d love to hear from you.

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Our top tips for consultants from 2021

12/1/2021

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It’s that time of year again. Time for our annual wrap-up of business-building posts for consultants from Copel Communications. If you missed any, here’s your chance to catch up; if you had some faves, here’s an easy place to revisit them. 
 
We hope you had a good year, and that 2021 was better than 2020... and that 2022 will be even better than that. 
 
Meantime, enjoy the biz-building reading below! 

  • Is a blog about a video redundant? Is this a case of “never the twain shall meet,” or is it really “a synergistic way to build your business”? Of course it’s the latter! Check it out. 
 
  • How to make your business’ blogs sell. Who’s your real target audience here? And what’s the best possible call-to-action or CTA? Get the answers you need. 
 
  • When should you promote that big business event? This one is so much trickier than it seems. Do you hype it in advance? Tell the press after the fact? Answer: “It depends.” Find out more in this useful article. 
 
  • How to make screen demos sexy. You might think that that new offering of yours is exciting as-is. But how it translates to an on-screen demo is another thing entirely. This article is packed full of great, counterintuitive tips. 
 
  • Where should you host your company’s videos? If the answer isn’t “YouTube, duh!”, then what is it? As always, the optimum answer is nuanced. Depends on your situation, your offering, and your audience. 
 
  • (Low-tech) ways to keep your team in sync. For all the hype surrounding high-tech “team collaboration solutions,” there are low-tech ones that work, arguably, a lot better. Some great tips and tricks we’ve picked up from some of our smartest clients, right here. 
 
  • How to build your consulting business, month by month. If you’re running a boutique consultancy, sometimes the simplest techniques are the most effective. Check out our “CRM” technique, detailed in this article. 
 
  • How to conduct the perfect SME interview. You only get a limited time to chat with a subject-matter expert on any given topic; how can you be sure you’ll get the best information possible for, say, that client success story or blog? Find out here. 
 
  • How to expand your consulting business into other markets. There’s more to growth than “adjacent spaces”; how do you make seemingly-impossible leaps into entirely new verticals? It can be done, as this story from a successful client of ours clearly illustrates. 
 
  • How to write a positioning statement for your business. Don’t be embarrassed: Lots of consultants don’t know what a positioning statement is, why they would need one, nor how to create a great one. Get all the answers, shame-free. 
 
  • How to create one website for two different audiences. If you have two distinctly different sets of clients (think of a job-placement firm that must attract both employers and candidates), how can you appeal to them both—while alienating neither—on the exact same website? It’s a common challenge; get the oh-I-never-thought-of-that answers here. 
 
Have a topic you’d like us to weigh in on next year? Let us know. We’d love to hear from you. 

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