Our top articles for consultants from 2020

It’s that time of year again. Time for our annual wrap-up of business-building posts for consultants from Copel Communications. 
 
We hope you had a good year, considering that 2020 is one for the history books, in so many ways. We had a good year (thanks for asking), but that’s because we’re blessed with some really smart clients who always see the glass as half-full, and were able to thrive amid the most challenging of times. 
 
Here’s a recap of our 2020 posts, with a teaser and a link for each. If you’d like to revisit any, here’s your chance. And if you missed any of these, by all means, catch up! 

• What’s the best medium for increasing your exposure? We always get asked, “Which medium should we use to promote our business?” Guess what? That’s the wrong question. Find out what you should be asking—and answering—here. 

 

• How to write a pillar page (and get better site traffic). If you don’t know what a “pillar page” is—let alone how one can boost your business—this is the article for you. Lots of good, useful detail. 

 

• How to write business-building emails. You might be shocked to learn how hard this “simple” task really is. But boy is it worth the effort. Learn killer tricks and tips here. 

 

• How to nail that webcam performance. We actually penned this one before the pandemic put everyone on camera! We were ahead of our time. Catch up. Our tips are the best you’ll find, trust us. 

 

• How to create—and use—talking points for your business. You don’t need to have a CNN crew at your doorstep to need the help this article provides. You’d be surprised how many practical applications exist—and why you should prepare now. 

 

• How to profit from gig-economy vendors. Websites and apps have democratized specialized labor. Great news for you, right? Not really: It’s a classic double-edged sword. Learn how to help your business, while supporting talented individuals. 

 

• What is your “gateway offering”? You have one, right? Ooops, you blinked. Better read this article before you get caught flat-footed by that next big opportunity. 

 

• What is the best “media mix” for promoting your business? There’s a ton of choices out there: traditional, digital, social, you name it. Where should you invest? Find out here. 

 

• Continuing education for consultants. Should you pursue an online degree? Invest in an advanced certification? What are the counterintuitive options out there which deliver outsized ROI? Get the answers you need to make smart choices. 

 

• What is “cross-pollination consulting”? How do you break into new markets with minimum friction and maximum payoff? What tools and advantages do you already have, that are hiding in plain sight? The answers may surprise you. 

 

• Do business gifts build business? What’s the ideal end-of-year business gift for that client or prospect? Discover our radical approach to this annual conundrum. 

 
Have a topic you’d like us to weigh in on? Let us know. We’d love to hear from you. 

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