Our top tips for consultants from 2021

It’s that time of year again. Time for our annual wrap-up of business-building posts for consultants from Copel Communications. If you missed any, here’s your chance to catch up; if you had some faves, here’s an easy place to revisit them. 
 
We hope you had a good year, and that 2021 was better than 2020... and that 2022 will be even better than that. 
 
Meantime, enjoy the biz-building reading below! 

• Is a blog about a video redundant? Is this a case of “never the twain shall meet,” or is it really “a synergistic way to build your business”? Of course it’s the latter! Check it out. 

 

• How to make your business’ blogs sell. Who’s your real target audience here? And what’s the best possible call-to-action or CTA? Get the answers you need. 

 

• When should you promote that big business event? This one is so much trickier than it seems. Do you hype it in advance? Tell the press after the fact? Answer: “It depends.” Find out more in this useful article. 

 

• How to make screen demos sexy. You might think that that new offering of yours is exciting as-is. But how it translates to an on-screen demo is another thing entirely. This article is packed full of great, counterintuitive tips. 

 

• Where should you host your company’s videos? If the answer isn’t “YouTube, duh!”, then what is it? As always, the optimum answer is nuanced. Depends on your situation, your offering, and your audience. 

 

• (Low-tech) ways to keep your team in sync. For all the hype surrounding high-tech “team collaboration solutions,” there are low-tech ones that work, arguably, a lot better. Some great tips and tricks we’ve picked up from some of our smartest clients, right here. 

 

• How to build your consulting business, month by month. If you’re running a boutique consultancy, sometimes the simplest techniques are the most effective. Check out our “CRM” technique, detailed in this article. 

 

• How to conduct the perfect SME interview. You only get a limited time to chat with a subject-matter expert on any given topic; how can you be sure you’ll get the best information possible for, say, that client success story or blog? Find out here. 

 

• How to expand your consulting business into other markets. There’s more to growth than “adjacent spaces”; how do you make seemingly-impossible leaps into entirely new verticals? It can be done, as this story from a successful client of ours clearly illustrates. 

 

• How to write a positioning statement for your business. Don’t be embarrassed: Lots of consultants don’t know what a positioning statement is, why they would need one, nor how to create a great one. Get all the answers, shame-free. 

 

• How to create one website for two different audiences. If you have two distinctly different sets of clients (think of a job-placement firm that must attract both employers and candidates), how can you appeal to them both—while alienating neither—on the exact same website? It’s a common challenge; get the oh-I-never-thought-of-that answers here. 

 
Have a topic you’d like us to weigh in on next year? Let us know. We’d love to hear from you. 

---