Our top articles for consultants from 2022

​It’s that time of year again: time for our annual year-in-review wrap-up of our top articles from Copel Communications. We do two of these each December: one for our “Creatives” audience, and another for our consultants audience. 
 
This one (although it's posting first) is the latter. Here are the top articles we’ve published for consultants, chock full of counterintuitive tips and business-building tricks. In case you missed any of these, here’s your chance to get some fast, free pointers. Enjoy! 

• How (and why) to “Go Hollywood” with your corporate videos. Straightforward storytelling is so… straightforward. Learn how to amp up engagement—and sales—with the cool tips in this article. 

 

• “You get paid to write emails?” We sure do. Clients make a ton off of these. Learn how to up your game with some winning email tips in this must-read article. 

 

• Are you giving away your sniff-test? If you’re not, you’re losing out on some easy new business. Intrigued? Check out this quick-read article, which will certainly get your wheels turning. 

 

• When a “tax” becomes a benefit. Learn—please learn!—from our client’s experience here. Turn a turn-off into a turn-on, via some simple perceptual tricks that will lower the barrier to adoption for your products or services. 

 

• How should you populate your LinkedIn page? Did you know that there are two broad—and competing—camps when it comes to the content that will drive you the most business? Importantly, which camp should you be in? Read, and learn! 

 

• SME-based articles for non-SME audiences. When is all that information… too much information? What do you keep, and how do you cull? Hint: Follow the money. Get important tips for selling your services in this article, based on several successful client engagements. 

 

• FUD for executives. How much do you know about “Fear, Uncertainty, and Doubt”—and how to employ it to your advantage as a consultancy? Read this one right now. You’ll be glad you did. 

 

• Making money off your site’s visitor info. There’s some sexy info hiding in the data behind your website’s visitor traffic. This is not an “SEO” article. This is, rather, about reading between the lines to uncover some cool psychological keyholes you can use in your business’ marketing. Check it out. 

 

• How to create the perfect sales preso deck. How much of your website content should you use… or ignore? How do you control the narrative? How do you create discrete decks for different audiences, efficiently? Get all the answers, right here. 

 

• How—and why—to create a “sizzle reel” for your sales presentations. Ever heard of Rich Little? Whether you have or haven’t, he plays a big role here, and you’ll find this one super interesting, informative, fun, and useful. This is a good one. Trust us. 

 

• Sell more services via “product-izing.” There are lots of articles out there on how to “product-ize” your service, but we bet this one cuts to the chase faster, and more clearly, than all the others. Learn how to build new business, quickly, with this powerful tool. 

 
Have suggestions for topics you’d like us to cover next year? Contact us. We’ve love to hear from you. 

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