Our top articles for creatives from 2022

​It’s that time of year again: the end of the year. That’s when we provide our annual year-in-review of our top articles from Copel Communications. We do two of these each December: one for our “Creatives” audience, and another for our consultants audience. 
 
This one is the former. Here are the top articles we’ve posted for creatives, chock full of cool tips and tricks. In case you missed any of these, here’s your chance to get some fast, free pointers. Enjoy! 

• How do you write for a celebrity? Most of our assignments—and likely yours—address rather arcane B2B concerns. This one didn’t. Get some cool tips for writing for celebs in this fun article, based on our assignment working for an international celebrity. 

 

• When does “no production value” become “better production value”? Talk about a counterintuitive topic: This is a case of “way less is actually much more.” Intrigued? Want to see how you can do a ton on a non-budget? Read on! 

 

• How to sell creative ideas… creatively.  Sure, as a creative pro, you’re all about coming up with new concepts. But how you pitch them requires its own type of creativity, if you want those ideas to reach prime-time. Learn how to win at the subtle art of head-gaming in this insightful article. 

 

• Cashing in on personification. Intellectual or emotional concepts—such as fear or desire—can be hard to convey visually. A handy tool: Personification. Sure, you know how this works, but do you know all the tricks and questions to ask yourself when you proceed? Get some great pointers, right here. 

 

• Why we love extreme examples. You’d never develop a campaign featuring murder in it… would you? But you might be surprised to learn how useful your over-the-top ideas can actually be. This article will help you not only with assignments, but dealing with recalcitrant clients. Check it out! 

 

• How do you do creative on a big budget? Seems like a nice problem to have, right? But sometimes it truly is your problem to solve. Simply throwing more money at a creative challenge won’t solve it creatively—or appropriately for the budget. Learn how to spend big—and wisely—in this cool article, based on a recent high-end creative assignment. 

 

• The joy of visual metaphors. Sometimes you can take your client along for a huge creative leap—easier than you might have thought possible—with the help of an outrageous visual metaphor. Get inspired from some real-world stories in this fun and useful article. 

 

• Abuse yourself into writing a good email campaign. Yes, we actually talk about this, in this article. Read it. It will help your next campaign bring in more leads. No pain, no gain! 

 

• Creative for political campaigns. How can you remain apolitical while working as a hired gun? Should you even accept that assignment? Learn what to do, what not to do, and how, in this straightforward article about a touchy subject. 

 

• When can you have fun with serious topics? Want to see one of the dumbest headlines we’ve ever written? It’s in this article! Seriously, though, you can have some serious fun with un-fun topics, if you know your guidelines, and how and when to cross them. Get inspired; check it out! 

 

• The pitfalls of search-and-replace. This basic computer time-saver can also create some serious headaches and embarrassments if you’re not super careful. Want proof? Learn from our missteps! Cash in on cringe-worthy lessons learned in this surprisingly helpful article. 

 
Have suggestions for topics you’d like us to cover next year? Contact us. We’ve love to hear ‘em. 

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