Our top posts for consultants from 2025

Great photo by Grok.

​Wait, it’s December already? We must have blinked. 
 
Because it’s already time for the round-up of our top posts for consultants from 2025—an annual tradition here at Copel Communications. Here, then, is your chance to catch any articles you may have missed, or to brush up on others you may want to re-visit: 

• The most stress-reducing marketing tip you’ll read this week. This is, without a doubt, the most counterintuitive advice you’ll ever encounter. And you’ll love it! A ridiculously easy way to boost your marketing effectiveness. 

 

• Trade-show prep made easy. You’d be surprised how much stuff is already yours, for free. And how many “wheels” have already been invented. Get the tips here. 

 

• Is your business branding missing out on a blend word? Wait, what’s a “blend word” Or a portmanteau, for that matter? You’ll love this article; we’ve gotten great feedback from it—and it can really help boost your business, too. 

 

• A ridiculously easy trick for generating fresh marketing content. It’s staring you in the face: A source, right in your office right now, of endless custom marketing content for your biz. Read the article to find out where. 

 

• How to out-Google Google to broaden your marketing reach. We’re not SEO gurus, but some of our clients are, and we learned some wild tips that we freely share in this article. Take advantage! 

 

• Selling a client story is more than anonymizing a client story. You want to tell the world how you helped a client succeed. But sometimes, there’s a slightly different path to take, which will generate more business. Find out what it is. 

 

• So you want to be a podcast guest… What now? If you’re a thought leader, there’s nothing better than a podcast guest appearance for showing off your expertise, and engaging with new prospects. But becoming a guest is hardly straightforward. See how you can crack the code. 

 

• ChatGPT Doesn’t Wear Shoes. And if you think it does, stop reading right here. Seriously: This article points up a big weakness in generative AI, which you can easily exploit, to your sales advantage. 

 

• Sometimes it’s okay to ask the customer what they want. Wait—was Steve Jobs wrong? And if so, how can you profit? This is one of those staring-right-at-you revelations… you’re welcome! 

 

• You’ll never believe the best way to tease your webinars! You’ll likely laugh out loud when you discover this surefire trick to boosting attendance at your next webinar. Who said marketing isn’t fun? 

 

• How to McDonald-ize your B2B demo videos. Can you make a custom marketing video, showcasing your services… without any video footage on hand? And if so, how? Cash in on all the years of process improvement that we, and our clients, have been honing in this field. 

 
Phew! That should be enough reading and tips to tide you over for a little bit. 
 
But how about next year? Any topics you’d like us to address? Contact us and let us know! 

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