Our top posts for creatives from 2019

Each year, we wrap up our blogging at Copel Communications with a roundup of our top articles. In case you were unaware, we alternate our posts between our two core audiences (which certainly overlap): 1) consultants, and 2) creatives. And by “creatives,” we mean ad agencies and direct companies that turn to us for creative solutions, in marketing, advertising, and writing. 
 
This post is a compendium of articles for the latter audience. (You can check out the one for our consultants here.) 
 
We think you’ll like these. If you’d missed any during the year, here they all are, replete with summary teasers and links. And hey, if you liked any of them the first time around, you may well enjoy a refresher! 

• How to overcome—and avoid—creative burnout. This isn’t merely a psychological challenge. It’s a business one, too. If you’re not having fun being creative, the creative work itself will suffer. Learn how to get better, in more ways than one. 

 

• How to write text for your website: Top 5 tips. This is a killer post. If you want to take a deep dive into the details of really developing top-notch copy, this one is for you. It’s practically an online course unto itself. Check it out. 

 

• Five steps for writing social-media ads. If you don’t know these five steps, you’re missing out on maximizing your investment. Learn how to leverage this unique medium. 

 

• Are brochures dead? No, they’re not. But they have evolved. Learn how to make the most of this surprisingly vibrant medium in this best-practice blog post. 

 

• On ghosting. How do you find a ghost-writer? Why do they exist? What qualities define a great one? And if you’re “wearing the sheet,” how do you do it? Get all the answers here. 

 

• Why we have layouts. Did you know that the visual reasons for layouts also apply to other media, such as writing? What exactly is a “non-visual layout”? Grab some great tools and tricks in this fun, fast read. 

 

• What’s the difference between “creative services” and “art”? The “creative business” is an oxymoron. It also makes it devilishly hard to populate. This matters, when it’s time to hire a creative pro or make a career decision for yourself. Understand the nuances—they’re important—by reading this article. 

 

• How to draw from nature (and profit from it). What is “natural”? Why is it infinitely better than “man-made”? Importantly—and pragmatically—how can you possibly look for it, find it, and profit from it, when you’ve got a jam-packed day at the office, with deadlines looming? Find out! 

 

• When to lie (creatively). This article addresses the paragon of creative rule-breaking. Lying isn’t wrong—or bad—if you know when to do it. Intrigued? You should be. Learn how you can profit from this counterintuitive tip. 

 

• How to make fonts work—harder—for you. People take fonts for granted these days. They shouldn’t. Not long ago, there was a nationwide torrid love affair with them. What happened? And how does the answer affect your business? Check out the answers in this article. 

 

• Be thankful for creative inspiration. There’s a cornucopia of creative goodies out there. What is the “dark room”? Who are the unsung heroes of the creative world? Grab some gratitude in this informative and inspiring article. 

 
Do you have a creative topic you’d like for us to address in the coming year? Or do you have a creative challenge you need solved? Either way, contact us. We’d love to hear—and to help. 

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